Chiropractors- if you’re FINALLY ready to kick your practice income into big league territory by drawing in tons of auto injury patients WITHOUT having to suck up to creepy PI attorneys and beg them for referrals…

As a practicing chiropractor, I know how rough it’s getting out there for us. Strike that- it isn’t GETTING rough, it IS rough. Everybody’s struggling.  Declining reimbursements, sky-high deductibles, not enough new patients, too much competition… It’s enough to get you thinking about a new career choice.

Many of you recognize that there’s still good potential in the PI market- in fact, just a few active PI patients can downright save your practice in uncertain times.  Not only do these patients usually have a strong amount of coverage ($5,000 is typical), but there’s no copays or deductibles to create a financial barrier to their care (I’m sure you’ve NEVER had a patient hold back from care due to money before, right?).

On top of all that, they NEED our help BIG TIME.  Car crash injury patients typically require not only more visits, but more services per visit as well… it all adds up to a patient that desperately needs your care, AND they just so happen to be very lucrative to the practice.  I call that a “win-win”, don’t you?

All right, we all know why PI patients are so desirable, but if you’ve been in practice even just a short while, you know the problem… where the heck do you find them?

Odds are, somebody at some point has taught you…

Tell me if THIS sounds familiar.  The way you find auto crash patients is, to run around to all of the different PI attorneys in town, hat in hand, begging and pleading for them to send their cases to your office?

Oh, sure, some of the old-timers in practice management try to dress it up a little bit more nicely than all of that.  They’ll claim to train you in some sort of secret Jedi auto crash reconstruction course, or some similar nonsense, that will make your CV sooooo very impressive that the PI attorneys will immediately line up around the block, begging you to be their “Expert” that quarterbacks all of their cases.

Yeah, right.  I’ve heard that old chestnut so many times… strike that.  I’ve FALLEN for that old chestnut so many times, it’s ridiculous.  I’ve got all of those super-certifications, went through all of those courses, and when I went to meet with the attorneys to show off just how snazzy of an expert I was….

… they did not give a single damn about any of it.  And that was IF I could get in the door to talk to them.

Listen.  I hate to have to burst anybody’s fantasies about building up an amazing PI business by educating yourself into such a super-chiropractor that the attorneys can’t help but send you patients.  I bought into that baloney lock, stock, and barrel, because that’s what I WANTED to be true.  I WANTED that model to work so badly that I spent thousands of dollars trying to make it come true.

The harsh truth is, attorneys don’t use chiropractors as experts.  Oh, make no mistake- they expect you to know your stuff.  They expect professional care, they expect good exams, good use of advanced imaging, and a report that lays it all out in plain sight. 

But that is all basic stuff that you don’t need any advanced courses to work out.  And if you think that attorneys are going to be impressed with some “Super report” with tons of footnotes, or that they will care that you swear that you can be a great witness in court to take on the insurance company’s orthopedic surgeon expert…

…sorry, Charlie.  Like I said, I wanted that to be true, but it just isn’t.  If an attorney wants an expert for court (which is rare, 99% of cases settle over the phone), they want an MD…  an orthopedic surgeon, preferably.  I’m not saying that it’s right.  I’m saying that’s how it is.  So please, stop chasing that dream of having a super-CV that blows the PI attorneys away.  I made that mistake for a lot of years, and lost a ton of time and money in the process.

Here’s something a lot of you already know, or are starting to figure out (with a lot of frustration along the way):  everybody is beating down the doors of PI attorneys, trying to get their referrals.  And, the attorneys know it… and use it against us.

For those if you out there who have seen a couple of referrals from these attorneys, you know what I’m talking about.  They’ll send you lousy cases- patients with their benefits already exhausted, or patients that you seriously suspect aren’t really injured at all.  And they’ll ask you to cut your fees (which is personally insulting as well as financially awful).  And on top of all that, they’ll expect to push you around and dictate how care goes (“Hey Doc, we really need an EMG on this guy, even though there’s no radiating symptoms…”).

It’s enough to make you crazy and just plain give up in frustration.  But I don’t want to see that happen to you.  If your office going to survive, you’re going to need at least some auto injury patients.  So you need to ask yourself…

Watch out, now.  I might be about to blow your mind.

I’m about to reveal a next-generation, 21^st century PI marketing plan that will allow you to blast your income into the stratosphere ON AUTOPILOT, WITHOUT having to suck up to creepy “Better Call Saul” PI attorneys.

This is a complete system of coordinated strategies designed to replace your personal efforts with automated, efficient, and SUPER cheap solutions (so, you know, you don’t have to run around like a chicken with its head chopped off chasing after patients).

Look, I’m a super lazy marketer.  I’ll admit it.  In fact, I’ll go a step further and say that I flat-out HATE marketing.  I just want to “do my thing”… you know, treat patients, like we were all actually trained to do?  So I’m big on using “set it and forget it” automated systems whenever possible.

It isn’t anything as simple as Google Ads, or Local SEO.  It’s something so different, so new, that over 99% of the profession doesn’t even know it exists.

PLEASE PAY CAREFUL ATTENTION TO WHAT I’M ABOUT TO TEACH YOU. Keep in mind that if you hired me as a marketing consultant on an hourly basis, it would run you $500 an hour, so I strongly suggest you take some notes to fully take advantage of this free information.

All right.  The #1 major mistake that most chiropractors make when putting out ads for auto injury patients is a LACK OF FOLLOW UP.  It’s a basic rule of marketing… people don’t buy on first contact.  They just don’t. 

It takes (on average) seven to thirteen interactions before somebody makes up their mind and decides to take action.  Think about that.  Knowing that’s the case, why would anyone expect that a one-off ad is going to be effective at all? 

In order to see ANY results from online ads, you absolutely must have a follow up system.  In fact, if you’re smart, you set up an AUTOMATED follow up system to take all of the leg work out of the equation, and then you can just set up your ads, kick back, and let pre-educated patients come to you.

So what I’m offering is a system that not only leads to many, many more people actually clicking on your ads, but it also follows up with them in such a unique way that they’re educated AND inspired to take action and get into your office rather than go elsewhere (or just ignore the problem and sit at home on the couch).

If we had to sketch it out, it would look like this:

We start off by using a unique set of ads on Facebook- not Google Ads, Facebook ads.  Facebook ads are cheaper, more easily targeted, and overall more effective.  But again, the most important thing to remember is, we don’t just throw up an ad and hope somebody comes in.  Instead, we link together a series of other automated (that’s right, they’re all automated, you don’t lift a finger) components, each designed to take over and improve every aspect of your marketing.  The results are fantastic!

We get more people clicking on our ads not just from using superior ads, but also because we’re going to lead them to something ACTIVE to do.  It isn’t just a “blah blah blah come to my office” ad that everybody else (literally, everybody else is making this mistake) uses… you know, the kind of boring ad that prospective patients pay ZERO attention to.

Instead, we give them something to do.  Ever see one of those online “quizzes” or surveys that show up every now and again on Facebook?  There’s a reason why they’re so popular.  PEOPLE LIKE TO DO STUFF, AMUSE THEMSELVES, NOT JUST LOOK AT ADS. 

And so now, we’ve stood out from the crowd, because we’ve given them something to actually DO, and at the same time, we’re going to be subtly educating them on the need for chiropractic care and the long-term dangers of car crash injuries.

That means we’ve got more people clicking on our ads, and we’re already proving extra “interactions” to start building a relationship with them… which is already making our ads ten times more effective than just one of those “blah blah blah come to my office” ads.

But we don’t stop there.  We continue providing them with extra interactions, by guiding them through a series of web pages and additional free educational materials that are designed to keep their attention, make them start seeing you as THE expert to call, and then actually make the calls to action to kick them out of their easy chair and get them to make an appointment in your office.

The campaigns are all integrated and automated, as I mentioned before, so once you set up your ads, it’s a set-it and forget-it system to pull in auto injury patients like crazy… WITHOUT sucking up to PI attorneys!

Unless, of course, you REALLY love cutting your fees and getting robbed blind by those attorneys, and getting stuck with lousy or exhausted cases that do nothing for you?

Of course you haven’t.  The worn-out 80’s “practice management gurus” have no clue this stuff even exists.  They’re too busy selling you the same warmed-over, re-hashed nonsense they’ve been hawking for the last thirty years… namely, suck up to PI attorneys, do whatever they tell you to do, and just take it on the chin running a miserable practice completely beholden to Better Call Saul or some other creepster lawyer.

So many of you have tried to start a practice by impressing attorneys with an over-priced “super CV” and gotten poor results.  Instead, you end up right back where you started, desperately trying to “get in” with the attorneys, and end up forced to take lousy cases, deal with your fees getting cut, and putting up with attorneys who want to tell you to do whatever they want.

Screw THAT.  How about I show you a way to leave all of that in the garbage where it belongs?  How about I show you how to promote an auto injury practice with dignity, authenticity, and automated efficiency, so that you can finally practice the way you want- ethically, profitably, and happily!

As I’m sure you’re aware, these are uncertain times for chiropractic.  Reimbursements are shrinking, co pays are rising- it’s getting harder and harder to get more patients to come in at all, much less to be able to find those patients without breaking the bank with advertising costs or driving yourself batty with spinal screenings or other outside events.

All the more reason to learn how to pull in the most profitable patients (who, like I said, also have often the greatest need for chiropractic!), while still maintaining your integrity, sanity, and happiness.

Believe me, I’m no technology master.  There are days when I consider switching back to an old flip-open cell phone!  Everything you need to make this system work is easy and plug and play.  And I include over-the-shoulder style videos to walk you all through it to make it bullet-proof and easy.

When you purchase access to this revolutionary system, you’ll learn how to:

All of this is waiting for you to discover and implement in your practice, so you can STOP having to rub elbows with the creepy attorneys and START down the path to financial certainty!

You’ll see a huge difference in your marketing effectiveness AND save yourself a tremendous amount of effort and marketing burnout with this revolutionary strategy- and this system along with its templates and instructional how-to videos will get you going in no time.

Included are all the tools you’ll need to get up at record speed, including multiple pre-made ad campaigns, and integrated follow ups designed to pull in the patients on autopilot.  Once you sign up, you’ll also get access to series of online videos breaking down every step of the process so that you know exactly what you’re doing AND over the shoulder videos walking you through the set up process:

Specifically, you will get four separate integrated marketing campaigns, each one targeting PI patients based on:

Each campaign consists of an integrated series of pre-written Facebook ads (including multiple professional images per campaign- these royalty-free images alone would cost hundreds of dollars per campaign if you bought them yourself).  You have access to those ads now because of your early bird trial purchase, along with access to the accompanying tutorial videos.

Each ad campaign then includes a pre-written survey integrated with the different ads along with instructions on where and how you can copy and paste it for free onto the internet (it takes about 15-20 minutes, tops).

After that, each campaign then leads to an integrated landing page designed to turn a curious prospect into an educated, motivated patient ready to pull the trigger and call your office.  This long-form landing page would cost upwards of a thousand dollars or more if you hired someone to create it for you.

Finally, each landing page links to an integrated email follow-up campaign that will continue to build rapport and trust with those prospective patients who might still remain on the fence after reading the landing page… you know, those folks who shuffle their feet and just need a little “kick” to get them on the move and into your office.  This follow up campaign will subtly reach out to them over the course of several weeks, with emails specifically crafted to push all the right buttons of logic and emotion that make a person finally commit themselves to handling their problems and giving your office a call.  Email follow up campaigns like this cost many hundreds of dollars for a professional writer to create for you, but it’s all included with this system.

So to sum up, here’s what you get for your money:

Not enough?  Okay, how about I throw in another entire marketing campaign, this time for worker’s comp patients?  I hope I don’t have to tell you how lucrative these patients are for a chiropractic practice!  Now, you’ll have a consistent, effective way to draw these patients in to your office!

I’ll include a bonus module on how to get out there and turn all of the MDs in your area into referral machines for your practice.  MDs are a gold mine IF you know how to do it right, and this module will spell out my super-secret strategy for getting in to the offices and absolutely DOMINATING your market with referrals from MDS (not just PI, all kinds of referrals!).  Look, there are management groups charging thousands of dollars per year to teach this sort of information… you’ll get everything you need to succeed with MDs, included with this system!

All right, so at this point, I know you all want to know how much this is going to cost.  And really, there’s two different ways we can put a price tag on a patient-generating system like this.  You could look at how much the individual components would cost, added up, OR, you could put it in perspective of how much money you could make with it.

If I were to break it all down by the individual pieces, it would probably look something like this:

4 Facebook ad campaigns including images (a 4 X $97=  $388 value)

4x prewritten quizzes (a 4 X $97=  $388 value)

4 landing pages (a 4 X $297=  $988 value)

4 email campaigns (a 4 X $197=  $788 value)

Bonus worker’s comp campaign material (a $497 value)

Bonus MD module (a $397 value)

For a total value of $3,446

Don’t worry, you’re not going to pay anywhere near this much.  But let’s also look at how valuable this system is in terms of return on investment, or how much money you can make FOR your money… that’s something most smart businessmen and businesswomen pay attention to.

Return On Investment

That math is pretty easy.  You know approximately how much an auto injury patient is worth in your neck of the woods, on average.  In my area, it’s around $4,000- $5,000 dollars, realistically.  That’s once some of the PIP coverage is lost to ER visits, MRIs, etc, etc.  And that number is approximately the national average, so I’ll use it for the rest of this discussion… if it’s much different for you, you can use whatever number is most appropriate.

So even if you only ever got one single patient with this system, and the system cost you $5,000 to purchase (again, don’t worry, it’s nowhere near that much), you would break even on this.  If you got only one measly patient per month (which you can probably beat significantly with just the bonus module on MD referrals!), that would be $60,000 dollars in extra revenue in a year, or a 1,200% return on investment ANNUALLY… try getting THAT in the stock market!

Like I said, you aren’t going to pay anywhere near that for this system.  I want to get this information out there so that good, solid chiropractors can get back to doing what they’re great at- taking care of patients- and so that they can stop having to chase after creepy attorneys or compromise their standards in any way and STILL make the kind of money we all deserve as the #1 choice in health care.

I have other motivations to provide this system at a discount.  By making this mathematically a no-brainer for you, you’ll be more likely to realize just how incredible of a deal this is and pull the trigger on turning your office into a serious money maker.  After all, it’s no threat to me or my practice… odds are, you’re nowhere near my office physically, so it’s not like you’re going to be taking PI patients away from me!

Plus, once you implement this system and see just how effective it is, you’ll be more likely to come back and check out some of my other products, like my automated internal marketing system.  I’m a big believer in repeat customers, so I’m not interested in blowing you out of the water with a one-time purchase that’s unreasonably expensive.

And so rather than charge you $5,000 or $3,446, I’m setting the one-time investment for this PI patient generating system at $997.  That’s all.  Get one patient… JUST ONE… and your ROI is 500%.  You can’t beat it.

WAIT.  Yes you can.  You can beat it, as a matter of fact, because I’m going to offer you a LIMITED TIME DISCOUNT on even THAT low price.  Ready?

For the next 50 chiropractors that purchase this system, I will offer it at the substantially discounted price of $497.  You read that right.  $497, not $997. That’s 50% off an already great deal!

Why should I do that?  Simple.  I want to get the word out on this.  This is new, cutting edge stuff, and I get it that most of you haven’t heard of anything like this before.  That’s why I want to offer the early adopters- the ones who are REALLY going to smoke the competition, because the competition has no idea what’s about to hit them- a crazy fantastic discount.

But it’s not going to last.  Once those early adopters jump on this (and the orders are already coming in, folks), and the number of sales hits 50, the price goes up.  So get in on this deal while you can and save yourself a BOATLOAD of money.

(By the way, the ROI breakdown on just one PI patient per month for a year, with the discount price?  12,000%!)

All you have to do, is click on the BUY NOW button below, and you can get instant access to the incredible discount, instant access to the instructional videos, and instant access to all of the pre-made marketing campaigns.  Here’s your chance to get ahead of the curve and start pulling in $5,000 PI patients all while taking full advantage of our early adopter 50% discount!

P.S. HERE’S HOW IT WORKS.

After you purchase, you'll be re-directed to a registration page.  Be sure to register, or you won't get your password!  You will then get an email from Chiropractic Digital Marketing with password information attached.  Be sure to check your spam box if you don’t see it within about an hour of ordering! 

Of course, if there’s ever any issues with ordering any of my products, just email me directly at andrew@chiropracticdigitalmarketing.com and I will personally handle it.  My business thrives on satisfied, repeat customers and so I will make sure you will get great customer service.