Want to BLAST your internal marketing INTO OVERDRIVE (the easy way)? You need a better open rate!
Fact: Less Than 16% Of Your Patients Are Opening Your Emails
Hopefully, you have been collecting email addresses of all of your patients so that you can A) keep in touch with them and B) promote your services or related products to them. But it’s no good having a list of patient emails if all of your emails go unread.
The term is called “open rate”, and it’s absolutely critical to your office’s financial health. It’s pretty simple. How many of your patients are actually opening and reading the emails that you send to them?
One email list service reports the healthcare industry’s average open rate is 16%, but in my experience, chiropractic offices have a much lower percentage. We don’t train our patients to open our emails, and we also don’t give them any incentive to start doing so.
So how do you deal with this issue? How do you train your patients to open your emails, rather than trash them sight unseen?
Well, one way is to use an automated digital marketing "hack" that feeds right in to the Attention Deficit, completely distracted, Internet-based lifestyle of your patients...
The New Patient Autoresponder Sequence
I’m a chiropractor and digital marketing expert who specializes in replacing old, outdated analog marketing methods with automated, digital solutions. I’ve used these techniques both in chiropractic offices and in building my own nutritional supplement company.
The truth of the matter is, most "standard" chiropractic marketing concepts come from the ‘80s or earlier. These old, worn-out tactics that were based around the hard sell have always been (and still are) clumsy and exhausting for the doctor, and irritating and annoying to the patient, but there really wasn’t much alternative.
Times have changed. The way in which people interact with each other has changed dramatically. Cell phones, email, social media, Youtube… it’s a whole new world, and chiropractic marketing needs to keep up.
People are used to interacting and consuming information digitally. Texts. Emails. Youtube videos. All digital, all on demand, all at THEIR convenience, on THEIR timetable.
So my solutions work with this trend, rather than fight against it.
I started creating these solutions to promote my nutritional supplement company online. Then I began applying these next-generation digital marketing concepts to chiropractic… and I couldn’t believe how much easier it made my life… and how much more effective it was at getting results.
In this case, the solution is an automated sequence of emails and attachments that not only trains your patients to open all of your emails, but it also pulls double duty and replaces that “mandatory” half hour health talk (that nobody ever really makes mandatory, if they do it at all). That means you get better open rates AND all the benefits of increased compliance and brand awareness that comes from a health talk (without actually having to do it!!!).
So here’s what this particular solution does:
- Introduces your office and your brand, along with your policies and procedures, in a professional but friendly way…
- Re-tools the classic health talk to present it in smaller, bite-size, attention deficit friendly (you know your patients are!) pieces….
- Makes the patient WANT to “attend” (well, “read”) your “health talk” by presenting it as a seminar on a topic that they can’t resist
- Trains them to open your emails without question… leading to a strong foundation for an internal marketing campaign
Now, I wouldn’t recommend going out on a limb and trying this without having a proven, solid template to follow, and this is especially true if you’re not comfortable writing.
Seriously…
Don't Try This At Home, Kids!
Have you ever heard the expression: “You can tell a pioneer by the arrows sticking in his back?”
It means, of course, that you don’t want to be the one blazing the trail, making all the mistakes. It’s time-consuming, SUPER costly, and unbelievably aggravating … believe me, I KNOW. It’s taken a long time and a lot of money (and frustration!) to make all the mistakes and work all this out, and I’ve got the arrow scars to prove it!
So now that I’ve taken all the hits, that’s what has allowed me to craft simple, easy to use templates so that other chiropractors can inexpensively duplicate my results, and reap the benefits of my experience completely arrow-free.
Normally a template like this sells for $97, but for a very limited time I’ll let you have instant access for just $7.
That’s right… watch out, folks… SEVEN. DOLLARS.
Ridiculously expensive, right?
So, you could buy a Happy Meal at McDonald's or you could:
- Increase total patient volume through better compliance rates: use this template piggy-backed with my 365 daily health tips to keep in “front of mind” with your patients and never be forgotten or ignored…
- Save money on advertising, because your internal marketing is now practically free (because it’s all email-based)…
- Save yourself the time and aggravation of having to figure out how to write something like this yourself (that process is about 100 times worse than you think it is)…
- Go from a 16% (or worse) open rate to potentially 50+%, and…
- Convert those “opens” into patients interested in signing up for your products and services…
I know, it’s tough to choose. A Happy Meal does come with a toy, after all. But I think we both know you’re better off dramatically improving your practice’s internal marketing.
Seriously? Seven Dollars?
By the way, if you’re wondering why I’m giving a $97 product away for $7, let me be completely transparent:
- 1. Anybody can afford $7. I don’t care what your situation is, how strapped for cash you are, or even if you’re still a student! $7 is in everybody’s price range. And….
- 2. Since you probably don’t know me or my products yet (or how good they are), or maybe even anything at all about digital marketing, you may be on the fence as to whether it’s worth the risk. $7 is so low a risk that it’s downright negligible. BUT…
- 3. It also weeds out the freebie-seekers. I only want to work with chiropractors who are seriously interested in learning how to bring their practice into the 21st century, and charging anything…even if it’s just $7…gets rid of 99% of the chuckle-heads.
I also believe that once you check out my New Patient Autoresponder Sequence Template, you’ll recognize the potential power of digital marketing and you might just want to try one of my other products (like my super-affordable newsletter service).
So now it’s up to you. Super size a Happy meal, or get your mind blown with a whole new, better, easier way to dramatically increase your practice.
Click the “Add To Cart” button now, and you could start boosting your traffic from within (on autopilot!) by the end of the day…
P.S. HERE’S HOW IT WORKS.
You’re going to get an email from Chiropractic Digital Marketing with the New Patient Sequence attached. Be sure to check your spam box if you don’t see it within about an hour of ordering! Of course, if there’s ever any issues with ordering any of my products, just email me directly at andrew@chiropracticdigitalmarketing.com and I will personally handle it. My business thrives on satisfied, repeat customers and so I will make sure you will get great customer service.
P.P.S. Included with that email will be a very special link giving you a sneak peek at a comprehensive digital marketing system (including free access to the first module as a preview) AND an opportunity to get on board with that at half price! DO NOT LOSE THIS LINK- it’s worth 150 bucks!